Wednesday, August 16, 2006

'MM TV' to go on air today

Malayala Manorama group, publishers of Kerala's leading daily in the same name, is scheduled to launch its 24-hour Malayalam news channel 'MM TV' today.

The channel will use advanced technologies like electronic news production system and latest tapeless cameras for news-gathering and broadcast, company sources said.

Besides hourly news bulletins, the channel will also telecast sports and science-based programmes.

Collection and dissemination of news will be on par with international standards using state-of-the art equipment, they said.

"The mission of the channel is to disseminate live, the heat generated by news," they said.

The ground work for the channel had been on since the past several months and recruitment of journalists had been made well in advance.

MM TV is likely to give a tough competition to existing news channels Asianet and Kairali TV besides India Vision, media industry observers said.

Malayala Manorama enjoys the widest circulation in Kerala.


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