Thursday, September 28, 2006

Capturing the beauty of Kerala

Numerous destination books on Gods Own Country have hit the stalls over the years, but this comprehensive volume on Kerala is unique as it is a coffee-table book blended with a destination book.

Superstar Mohanlal recently released "Stark World-Kerala", the 816-page volume that includes 1,300 pictures that capture extraordinary beauty of Kerala — the land, the people, culture, dances and festivals.

"This is a book that makes me proud of being a Keralite. This is a book that I can proudly gift to my friends across the world as the finest portrayal of Kerala," Mohanlal said in his remarks.Divided into 11 sections, the book has 27 maps that follow international cartography norms.with five types of maps covering State, District, Destination and Circuit along with a detailed backwater map.

As many as 48 impressions of Kerala from renowned personalities such as Sashi Tharoor, M.T. Vasudevan Nair, Mohanlal, Mammootty, Anita Nair

Anita Pratap, Louba Schilde, Jug Suraiya, Jose Dominic, Yusuf Arakkal, T. Balakrishnan and E.K. Bharat Bhushan figure in the book.

India Tourism, Kerala Tourism, Cgh earth and Geojit are the sponsors of the book. Partnering the book are Adobe and The Blue Yonder.

Part of the proceeds from the book will go towards four non-profit organisations — Lullaby@Varkala, Thanal that spearheaded Zero Waste programme in Kovalam, Nila Foundation and World Environment Protection Programme.


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