Kerala Vision logo released

Kerala Vision, the Malayalam TV channel promoted as a joint venture by regional cable operators in the State, is set to begin test transmission by September 15.

Minister for Education M.A. Baby released the logo of the channel at a function here on Sunday.

He stressed the need for a system to verify the veracity of the information dished out by various media.

Congress leader M.M. Hassan delivered the keynote address. He called on newspapers and TV channels to create a healthy media culture.

Kerala Union of Working Journalists State president C. Gouridasan Nair presided.

Asianet vice-president Sreekantan Nair, Surya TV general manager P. Praveen, Cable TV Operators' Association State president E. Jayadevan and secretary K. Vijayakrishnan, Cable Communications Ltd. president N.H. Anwar and Kerala Vision managing director K. Govindan participated.

Kerala Vision will use the optical fibre cable network of the Railways to link all the 14 districts and deliver content to the masses.

Nearly 70 per cent of households with cable TV connection will be covered by the network. The channel will have its studio at Ernakulam.

It uses digital compression and Ethernet technology for transmission of programmes.

A pressnote issued by the channel said the programmes to be aired on Kerala Vision would be distinct from the fare offered by other TV channels.